SEO Services

Do you need SEO?

We know that you're skeptical about search engine optimisation...

After all, since your site is already indexed by the major search engines regardless, why bother with SEO? That is a very fair question! Before we address that question, let's take a look at the facts.

there are over 1.6 billion people on the internet, globally

As of 2009, there is an astounding 1.6 billion people using the internet, and over 250 million of those people are in the United States. These numbers have been increasing steadily in the United States and exponentially in other nations.

85% of all initial visits originate from a search engine

Research has shown that search engines are the #1 way a person will initially come into contact with a web site. Your web site needs as much search engine visibility as possible to capture this potential traffic.

over 22 billion web pages indexed by the search engines, globally

It takes powerful algorithms to prioritise, categorise, and rank these pages. Search Engine Optimisation plays a key role in helping these computer systems see what content and keywords truly matter on your site. A poorly optimised site will be included in this index, but where do you think it will rank?

90% of search engine users do not click past page three

In other words, if your site isn't displayed within the first three pages of the search results, you have just lost 90% of your potential traffic.

the cost of not doing search engine optimisation

So, why do you need search engine optimisation? You cannot afford to not do it. With tens of billions of pages competing for the attention of nearly two billion internet users, only the top three pages will be seen by 90% of that audience. By choosing to not optimise your site, you miss an incredible opportunity to tap into a large source of potential revenue.


SEO Services

SEO strategy

We take the hocus pocus out of SEO

You deserve to know how your site is going to be optimised before you sign any agreements. We fully disclose our Search Engine Optimisation strategy in plain English. Other "SEO professionals" will hide the method that Search Engine Optimisation can be achieved as they may be:

With HTCL we do our utmost to ensure that the SEO applied to your site is fully transparent and you understand exactly what we're going to do with your site. No shenanigans. No nonsense.

Establish a baseline to measure SEO performance

First, we establish a baseline of your current site’s traffic, keyword performance, and other indicators. This is to help us measure our success before we make any changes to your site. We follow the mantra, "if you can't measure it, you can't manage it."

Identify your target audience and top competitors

Second, we work with you to identify and understand the target audience you want to attract and the top competitors that you want to beat.

Research SEO keywords that your audience will use

Third, we research the search phrases that this audience uses in the search engines to find your product or service. we take a look at important factors such as:

  1. keyword competitiveness (How many sites are targeting that keyword?)
  2. keyword popularity (How many users are searching for that keyword?)
  3. keyword relevance (Will that keyword draw in the right audience?)

On-page optimisation

Fourth, we optimise your site content, navigational structure, and other techniques to make your site more "appealing" to the search engines. This technique is known as on-page optimisation.

Off-page optimisation

Fifth, we analyse potential link popularity enhancements and submit those recommendations for your approval. We will recommend specific external web sites that we could contact to request a link to your site. In other words, anytime you can get another site to link to your site, it acts like a popularity vote to boost your ranking in the organic search results. This technique is known as off-page optimisation.

Monitor the SEO results and make adjustments

Sixth, we will monitor your site's ranking on an ongoing basis and make adjustments and recommendations, as needed.

Monthly reports to measure your SEO investment

Seventh, we provide monthly reports so you can measure the performance your search engine optimisation investment.


SEO Services

Cost of SEO

Search Engine Optimisation that won't break the bank!

We know that budgets are tight, so we aim to deliver the highest possible value for the lowest possible price. Whether you have a budget of $3,000 or $40,000+, we have a solution that is perfect for you; And, if you love our proposal, but don't have the budget to pay for it, you may qualify for our creative "performance-pricing" plan.

"performance-pricing" means that we discount the cost of our SEO services to fit your budget. In return, you would give us a share of the revenue your company makes over a certain amount of time. In other words, we only get paid if your SEO performs well.


SEO Services

SEO guarantee

You don't want to waste your money

Neither do we. That's why we offer a 100% satisfaction guarantee. That's right, we won't stop working until you're happy. Just so there aren't any misunderstandings about our SEO service, let's take a second to talk about how this guarantee works.

We don't guarantee your position in the search engines

Contrary to popular belief, you cannot buy your way to the #1 position, you have to earn it. Don't be fooled by other "SEO professionals" that guarantee a #1 spot in the search engines. Google determines who is #1 using their patented technology. If an SEO professional promises a #1 ranking, run away! The reputation of that firm should seriously be brought into question.

We guarantee more conversions

Who cares if you get more hits to your site. At the end of the day, conversions are what really matter. If our optimisation recommendations do not result in a greater number of conversions, we will work for free (conditions apply) until it does.


SEO Services

Free SEO consultation

Let us know via this contact form